Prior to select what you think is an ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally rather than locally. You see, different colors have different meanings to various people. If you’re brand new to the cultural significance of the certain color the merchandise, brand, or identity you’re promoting could end up failing before it features a chance to explode! Let’s take a close look at the cultural significance of color in 2 of today’s emerging economies.
In China, the hue red could very well be the most important. No where is that this color more prominent than on the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is also the hue chinese people associate with fire, one of the five elements its people believe create everything that exists naturally.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another from the five elements, the Earth, and as a result, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s contrary to Western cultures where color white is utilized to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The colour green represents the harvest or perhaps a new beginning and, as in America, green is symbolic of nature. In India green is also the colour used to honor Islam.
As common as green is, don’t utilize it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the center East, green may be the shade of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!